Dr. Priya Sengupta

Dr. Priya Sengupta is an Assistant Professor in the Department of Management Studies at SASMIRA’s Institute of Management Studies and Research (SIMSR), Mumbai. She earned her Ph.D. in Management from the University of Mumbai; her doctoral research examined the impact of psychological pricing on consumer and retailer behaviour. Dr. Sengupta’s areas of specialization are Marketing Management and Human Resource Management, and she has over fifteen years of experience in management education.
Her teaching portfolio includes Marketing Management, Consumer Behaviour, Brand Management, Services Marketing, Human Resource Management, Business Research Methods, and Strategic Management. She employs an experiential, learner-centric pedagogy, integrating case studies, simulations, industry interactions, technology-enabled learning, and project-based assignments to promote practical understanding and critical thinking.
Dr. Sengupta has contributed extensively to academic scholarship, with publications in reputed national and international journals, including Scopus-indexed and ABDC-listed outlets. Her research interests encompass digital marketing, artificial intelligence in marketing, social media marketing, consumer behaviour, neuromarketing, pricing strategies, higher education, employee behaviour, and organizational development. She regularly presents at national and international conferences and participates in academic forums on contemporary management issues.
Beyond teaching and research, Dr. Sengupta plays an active role in institutional development through academic administration, accreditation processes, curriculum design, quality assurance, faculty mentoring, and student development initiatives. She has helped organise industry interactions, workshops, seminars, faculty development programmes, and experiential learning projects that strengthen ties between academia and industry.
Committed to fostering analytical thinking, ethical leadership, innovation, and professional excellence, Dr. Sengupta continues to engage in research and professional development to address evolving business and societal challenges.