Dr. Priya Sengupta

Dr. Priya Sengupta is an experienced academician with over 14 years in the field of management education. She is currently serving as an Assistant Professor at SASMIRA’s Institute of Management Studies and Research. Her key areas of work include academics, examinations, and admissions, where she has played a vital role in smooth academic operations and supporting student progress.Alongside her teaching and administrative responsibilities, Dr. Sengupta has built a strong research background in areas like marketing psychology, consumer behavior, work culture, and education systems. Her Ph.D. research, titled “Effects of Psychological Pricing on Retailers and Consumer Behavior”, was awarded by the University of Mumbai, and it explores how pricing affects consumer decisions and business strategies.Her academic and research work reflects a balance of practical industry insight and theoretical understanding, contributing meaningfully to both students and the institution.